The Beauty of Small Business—And How to Support One This Upcoming Season
Local small businesses keep communities thriving with their unique takes and services in their industry. Support small businesses everywhere you go, from your favorite local stores and restaurants to online boutiques.
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Why support a small handmade business?
UNIQUE PRODUCTS
Small businesses exist everywhere, but the truth is simple. More and more mass-produced goods flood the market every year, making it harder for small businesses to stand out.
Products have lost their character and the human touch that makes them special. Small handmade businesses offer unique products specific to their company that are typically one-of-a-kind.
QUALITY
Quality should always stand out in a small business. Since items aren't mass-produced, products are typically made by hand with the closest attention to detail.
Handmade items are usually crafted with finer materials. Artists know the value of creating by hand and use longer-lasting materials for a better product.
SUPPORTING ARTISTS & FAMILIES
When you support handmade businesses, you're typically not just supporting an individual. Families, friends, and even communities come together to keep a small business running and thriving.
Supporting A Different Way
There are more ways to support even without making a purchase or donation.
- Join A Mailing List -
Keep in touch with your favorite small business by joining their email list. You may even get some great offers!
- Give a Referral -
Tell your friends, your neighbors, and your family! Word of mouth is one of the most effective and fastest ways for businesses to grow.
- Follow Their Social Accounts -
Engage and follow along on their small business journey online.
- Write A Review -
Feedback gives small businesses the information they need on what they are doing right and how they can improve. If you have a few minutes to spare, let them know how they are doing!
FINAL THOUGHTS
The beauty of a small business is the journey and the unique products they bring to the market. Small businesses pour their hearts into creating products with intent, detail, and creativity. Wherever you go this holiday season, give a second look to all the small businesses around and support them when possible.
